Today, the Middle-East is experiencing a massive growth in digital media and a surge in internet penetration. The number of social media users has risen sharply and doubled in the past year with 20 times as many active users of twitter according to reports. There has been a 38% increase in the usage of online media with 216 million internet users in the Middle-East region and 16 million facebook users. Egypt tops the list of facebook users numbered at 8 million. Latest reports suggest that 60% of firms in the region have a social media presence. However, only 4 – 5% of the total marketing expenditure is invested in social media marketing campaigns.
We picked up this report to discuss the behavior of social media users in MENA. The report focuses on Social Media users in Saudi Arabia and the UAE. Below is the findings.
Social Media Vs TV MENA (KSA and UAE)
Social Media Traffic Trends in MENA
Stickiness to Digital Media Usages Among MENA Users
Value of Social Media (KSA)
Value of Social Media (UAE)
Meaning of Like/Follow For MENA Users
Social Media Impact on Brand KPIs
Reasons to Un-like or Un-Follow a Brand
Propensity To “Like/Follow” A product or Brand in MENA
Report Reference:
