Policymakers and business leaders who wish to engage with this generation must understand their use of digital technology and implement needed development and reform across society and institutions.
The Arab Digital Generation Is Growing Fast and Will Continue to Do So
FREQUENCY OF ONLINE ENTERTAINMENT ACTIVITIES
PERCENTAGE OF YOUTUBE USERS IN TOTAL INTERNET POPULATION, 2012
Arabs Internet Access Exceeds Traditional Media Usage
Arabs are Still Hesitant to Buy Online
On-the-Go Internet Access Is Higher in the GCC and Levant Than the Global Average
Arabs Want More Flexibility and Freedom
The ADG Is Wary of Purchasing Online
By Booz & Company
Booz & Company is a leading global management consulting firm focused on serving and shaping the senior agenda of the world’s leading institutions. Our founder, Edwin Booz, launched the profession when he established the first management consulting firm in Chicago in 1914. Today, we operate globally with more than 3,000 people in 58 offices around the world.
A detailed report can be found at: http://www.booz.com/me/home
Ideation
Center Insight
Karim Sabbagh
Mohamad Mourad
Wassim Kabbara
Ramez Shehadi
Hatem Samman