Saudi Banks are not listening, Neither responding to Social Mentions
Although Saudi banks had started setting up and engaging customers on their own social media channels, but the real essence of the social world is still untapped yet. Social media users would love to play games and win in competitions, yet their frustration from an unprofessional bank employee or a not working ATM is still driving the conversation negatively. In mature markets, negative sentiments from banks are usual, but banks respond, listen and act. In Saudi Arabia, banks seem to be afraid from going social. This is were the saudi consumer will eventually force the banks to listen and respond or get out of the game.
18.3 thousand Banks Mentions Per month in Saudi Arabia
By Ethos Social Media Monitoring Department
12 Thousand Tweets about Saudi Banks each month
By Ethos Social Media Monitoring Department
Bank Mentions has a Potential Reach to around 300 Thousand user daily
Iphone users ranks first on bank mentions in Saudi Arabia
By Ethos Social Media Monitoring Department
8% are dissatisfied and negative mentions (n=2,200)
By Ethos Social Media Monitoring Department
Riyadh and suburbs makes 50% of Bank mentions
By Ethos Social Media Monitoring Department
Tuesday and Saturday tops the days of the week tweeting about banks in KSA
By Ethos Social Media Monitoring Department
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