Digital Media
A Close look into the Emirate Smart Shopper
The UAE shopper is more connected than ever, with increased access across many devices, especially smartphones. This article helps marketers and planners understand when, how and why people use the Internet in the UAE.
Which is better? Facebook Ads Vs Google Search Ads (US/UK/Europe)
Overall Performance: On an annual basis, US advertisers saw paid search click volume rise by 20% accompanied by a 21% increase in impression volumes. Cost per click (CPC) also decreased from $0.95 in Q3 2012 to $0.82 in Q3 2012. The lower […]